What is an Autoresponder

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Are you trying to manage a list of costumers from home? Do you have hundred of names and e-mails to sort?  Do you email many lists and never see the ends of your days?  Well you might need an autoresponder.

As entrepreneurs, we truly generate a lot of effort to build and maintain our customer base.  This, not only to produce more money, but to leverage our time.  Because, like this old saying said: “Time is Money”

To save time and energy, some brilliant people created what we call an Auto Responder.  The basic and principal thing that it can do for you is answering any email that is sent to an e-mail address. 

Did you ever received an email that said something like:

For sure, that was an auto responder.  Can you just imagine if you owned a multi-millionaire company and that you had to send to every one who were asking questions, or send complaints, a little message like this?  You would be employing two or three people or maybe more just to do so.  And that is where the magic of those e-mail marketing systems happen.

NOT ONLY AN AUTORESPONDER

Now, in the new era of autoresponding, companies have created many task that you can do with those programs.  One of them is to send a broadcast message to all your lists or just a few! They also usually have a section that you can create some web forms to capture information like e-mail, names, address, comments, etc… and automatically send back a response to those persons.  This way it’s easy to build a list of people (customers) and keep them up to date with your newest news!

An other extremely useful task is the “performance tracking” section that they usually integrate with the system.  When you open this section, you can easily see how many customers have open your e-mails, and see personally who did and who didn’t. So this way, you can always refresh your list and cut off people that have no interest in your products/services that you offer.

SPAMMERS ARE NOT WELCOME

As you probably know, spams are bad 😉 and can harm your business.  So that’s why those companies have an anti-spam policy.  What is a spam?  Well the easiest way to answer is: “sending information to someone that did not request for it” via e-mail.  From your personal e-mail provider, if people flag you and complaint about your e-mail, it can come to a shutdown of your e-mail service.  With autoresponders companies, it’s the same.  They will provide you a list of things not to do, or to avoid so you will be on the good track to inform your customers about what’s going on in your business.  READ THEM CAREFULLY not matter which company you are choosing.  Just a little hint: do not buy lists of people and make sure that the system you use to collect e-mails and names is relevant to your business. Ex: If you sell coffee, do not try to collect names building a stamp collector’s site.  People that would opt-in your list might not be happy to receive some coffee publicities and may flag you up to your company.

SO MANY CHOICES WHICH ONE TO CHOOSE?

There is a huge competition in the autoresponder market.  To find a good one that fits your needs, you might have to investigate three or four of them.  Read reviews, and try to find somes that will not try to sell you directly “that” company.  Yes, it’s okay to do so and put a link to buy from the review page. As long as the review still objective and build as a third person view.  Cause you will find some reviews out there that will claim that this or that company is the best in the world and that you should absolutely buy from them.  I already did that and I’m sorry for it by the way 🙂 that is why i’ve modified my aweber review to make sure that this one is objective.

There is some companies that you should take times to look at: (the linked one are link to my own review of them. You might see some more coming up soon)

• Get Response (cheap cost good quality)
• Aweber Communication (cheap cost good quality)
• Infusionsoft (higher cost more quality)
• GVO (did not investigate it)

Those are the most popular one and i will get through them so I can inform you better about them.

I hope it clarify what is an autoresponder.  It’s now time to go and do some homeworks if you want to get one!

 

To your success